The Startup Smithers community was proud to have Peter Payne of the BC Technology Industry Association join us for an excellent talk on how to “Perfect your Sales Pitch”.
Peter has established and run a variety of companies since 1978 from the early days of electronic publishing, to medical devices successfully marketed in Canada, the USA, Europe and Asia. He has been an invited speaker at international conferences, holds a number of patents and has received several awards for his work. The attendees were taught that great storytelling can go a long way to securing a sale. Peter summed up his pitch style in 5 simple points.
He mentioned that these 5 points can be found in every great story, whether be a fairy tale or a sales pitch.
Finely tuning your story to show that the hero needs a new resource (you) can really improve your chances of closing that sale.